Senior Marketing Manager job requirements for an NGO typically include a bachelor’s or master’s degree, 5+ years of experience in marketing or product marketing (preferably with a non-profit/charity), and strong leadership skills. Key technical and soft skills involve digital marketing (SEO, SEM, Google Ads), campaign management, strong communication and relationship-building abilities, strategic planning, and data analysis to drive performance. A commitment to the NGO’s mission and values is also often required.
Education and experience
Education: A bachelor’s or master’s degree in marketing, business, or a related field is typically required.
Experience:
A minimum of 5 years of experience is common, with a preference for experience in the charity sector.
Experience managing large, complex projects with multiple stakeholders is often expected.
Experience in a busy marketing environment, with the ability to prioritize and manage a varied workload is crucial.
Skills and knowledge
Digital Marketing:
Proficiency in SEO, SEM, and paid advertising platforms like Google Ads and Meta.
Experience with content management systems and analytics packages.
Strategy and planning:
Ability to develop and execute annual marketing plans and strategies.
Strong strategic thinking and analytical skills to use data to improve performance.
Communication and leadership:
Excellent verbal and written communication skills, including copywriting and editing.
Strong interpersonal skills for relationship building, collaboration, and influencing stakeholders.
Proven experience leading and motivating teams is essential for a senior role.
Technical proficiency:
Proficiency in common marketing and IT tools, such as MS 365, Teams, and design software like Adobe is often required.
Familiarity with other digital marketing tools is necessary.
Other requirements
Mission alignment: A demonstrated commitment to the specific NGO’s mission and values is frequently a requirement.
Other: May include experience in customer experience design, fundraising, and familiarity with relevant marketing legislation and guidelines.